Every woman who has ever worn a matte-finish lipstick knows that the dryness on her lips is terrible.Avon realized this problem and created a revolutionary lipstick: a soft matte, comfortable and super resistant.
And at a time when women are arguing about feeling comfortable in society, why not use the main asset of the product to talk about much more than lipstick - talk about freedom?
We created the first Avon campaign focused on women's empowering. The initial sales goal of Ultramatte lipstick was 4 million units. However, the result was incredible. We sold 9.5 million units. Yes, we can.
2017
2017
2017