hello :)
This is probably more useful than my face.
I’m Fernanda, Brazilian-born, Toronto-based, currently ACD at GUT.
For 18+ years, I’ve made work that crosses borders, shifts culture, and solves business problems for Coca-Cola®, Asics®, adidas®, Netflix®, Spotify®, The United Nations®, Ford®, Tim Hortons®, Avon®, Bayer®, and more.
The work has moved business, sparked conversation, and picked up 50+ international awards along the way.
Still chasing the idea no one saw coming.
Publications
BRAZILIANS WHO DESIGN
I was included on this list because of the positive impact my work is having on the industry.
BEST PORTFOLIO
My portfolio was selected as one of Semplice's Best Portfolios.
Jury
︎︎︎• 2026 New York Festivals ⌁ Advertising Awards ⌁ Shortlist Jury
︎︎︎• 2026 MAD Stars ⌁ Preliminary Jury
︎︎︎• 2025 New York Festivals ⌁ Advertising Awards ⌁ Shortlist Jury
Previously
→ GUT, Toronto, Canada
← Dentsu, Montreal, Canada
← The United Nations, New York, USA
← AKQA, Sao Paulo, Brazil
← Wunderman Thompson, São Paulo, Brazil
← Cubo CC, São Paulo, Brazil
← JWT, São Paulo, Brazil
+
Awards
︎CANNES LIONS
• Silver ⌁ The Undropped Kit (Health and Wellness)
• Silver ⌁ On The Map (Cyber Community Building Management)
• Bronze ⌁ The Undropped Kit (Design)
• Bronze ⌁ On The Map (PR Use of Digital Platforms)
• 1x Shortlist ⌁ The Undropped Kit (Titanium)
• 1x Shortlist ⌁ Coca-Cola Fanfeat (Glass)
• 2x Shortlist ⌁ The Undropped Kit (PR)
• 1x Shortlist ⌁ The Undropped Kit (Health and Wellness)
• 1x Shortlist ⌁ Coca-Cola Fanfeat (Community Building & Management)
• 1x Shortlist ⌁ Almost Perfect Hands (Health and Wellness)
• 1x Shortlist ⌁ On The Map (PR Innovative Use of Social or Community)
︎︎︎THE ONE SHOW
• Silver ⌁ On The Map (Cyber Platform Web)
︎︎︎CLIO MUSIC
• Bronze ⌁ Coca-Cola Fanfeat (Brand and Artist Collaboration)
CLIO HEALTH
• Silver ⌁ Almost Perfect Hands (Poster Design Health & Wellness)
D&AD
• Silver White Pencil ⌁ On The Map (Creativity for Good)
EFFIE BRAZIL
• Gold ⌁ #AvonTáOn (Partner of Content)
• Gold ⌁ Coca-Cola Fanfeat (Special Promotion)
• Gold ⌁ Coca-Cola Fanfeat (General Non-Alcoholic Beverages)
• Bronze ⌁ #AvonTáOn (Personal Care and Beauty)
• Bronze ⌁ I Feel Comfortable for Avon (Health & Beauty Care)
• Finalist ⌁ Coca-Cola Fanfeat (Special Branded Content)
EFFIE LATAM
• Bronze ⌁ Coca-Cola Fanfeat (Marketing Young)
• Finalist ⌁ #AvonTáOn (Real-Time Marketing)
EFFIE CANADA
• Finalist ⌁ Fitfluencer (Marketing Disruptors)
• Finalist ⌁ Fitfluencer (Influencer Marketing)
NEW YORK FESTIVALS
• Finalist ⌁ On The Map (Public & Media Relations: Use Of Media)
LIA AWARDS
• Finalist ⌁ Coca-Cola Fanfeat (Social Influencers, Celebrity)
MMA SMARTIES GLOBAL
• Silver ⌁ Coca-Cola Fanfeat (Promotion)
• Bronze ⌁ Coca-Cola Fanfeat (Brand Awareness)
MMA SMARTIES LATAM
• Gold ⌁ #AvonTáOn (Brand Awareness)
• Gold ⌁ Coca-Cola Fanfeat (Promotion)
• Gold ⌁ Coca-Cola Fanfeat (Cross Media)
• Shortlist ⌁ Coca-Cola Fanfeat (Brand Awareness)
• Shortlist ⌁ Coca-Cola Fanfeat (Lead Generation / Direct Response / Conversions)
WAVE FESTIVAL
• Gold ⌁ Coca-Cola Fanfeat (Direct Digital & Social)
• Gold ⌁ Coca-Cola Fanfeat (Social Influencer & Content Marketing)
• Silver ⌁ Coca-Cola Fanfeat (Content Marketing)
• Silver ⌁ Coca-Cola Fanfeat (PR Techniques)
• Silver ⌁ On The Map (Cyber - Platform Web)
• Bronze ⌁ Coca-Cola Fanfeat (Excellence in PR)
• Bronze ⌁ On The Map (PR)
• Bronze ⌁ On The Map (Green Wave)
• Bronze ⌁ On The Map (PR Corporate Communication)
• Bronze ⌁ On The Map (Cyber - Platform Web)
EL OJO
• Silver ⌁ Coca-Cola Fanfeat (Efficiency Food & Beverage)
• Silver ⌁ On The Map (Interactive)
• Finalist ⌁ On The Map (Media)
• Finalist ⌁ Coca-Cola Fanfeat (Content / Co-creation and User Generated Content)
EL SOL
• Gold ⌁ On The Map (Móvil)
• Silver ⌁ On The Map (Cyber Platform Web)
WEBBY AWARDS
• Honoree ⌁ On The Map (City & Urban Innovation)
BRAZILIAN CREATIVE CLUB
• Bronze ⌁ Coca-Cola Fanfeat (Integrated Cases)
• Silver ⌁ Coca-Cola Fanfeat (Public Relations)
• Book Annual ⌁ Coca-Cola Fanfeat (Promotional Action, Direct Marketing)
• Book Annual ⌁ #AvonTáOn (Integrated Cases, Personal Care and Beauty)
• Book Annual ⌁ On The Map (Digital in Best Use Social Media)
MARKETING AWARDS CANADA
• Shortlist Advertising ⌁ Fitfluencer
LÜRZER'S ARCHIVE
• Recognized as "Best of the Week" by Lürzer's Archive on November 6th, 2023.
FWA MOBILE
• App Of The Day ⌁ Babá Bepantol Baby®
BEST OF TWEETS
• Connection The brand that best knows how to connect with important conversations for society ⌁ #AvonTáOn
ABP FESTIVAL
• Silver ⌁ Coca-Cola Fanfeat (Promotion)
WPPED CREAM
• CREAM WPP ⌁ Almost Perfect Hands (one of the best WPP ideas of 2017)
MEDIA LATAM
• Shortlist ⌁ Coca-Cola Fanfeat (Best Integrated Campaigns)
Hey Traveler :)
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