About _
About _
About _
Hi, Bonjour, Olá
I'm Fernanda, a strange person, living strange things. I was born in Patos de Minas, a city in the countryside of Brazil that you've probably never heard of.
The pic you see on the left is because when I was a kid I had the opportunity to grow up in an airport with my grandparents. Not a fancy one like Heathrow or Shanghai Pudong, but a really small one. It was fun. The best part that I remember was trying to fly in some airplanes that were repaired by my uncle.
I believe because of that I've always dreamed big and I'm looking for fun in my life and in my job too. So in the last 13 years, I had the opportunity to partner with incredible people working for some amazing creative agencies, sink into pop culture, and conceive campaigns for globally-known brands such as Coca-Cola®, Netflix®, Avon®, Bayer®, Ford®, Johnsons & Johnsons®, and among others. I also won some prizes along the way too.
Okay, maybe it is more important to show than talk.
Work Experience
April 2022 → Until now
Senior Art Director
DentsuMB Montreal, Canadá
August 2018 → April 2022
Senior Art Director Freelance
Worldwide
June 2010 → July 2018
Senior Art Director
Wunderman Thompson Brazil former J. Walter Thompson Brazil
December 2009 → June 2010
Digital Designer
Havas Worldwide former Media Contacts Brazil
July 2008 → October 2009
Art Assistant
One Digital Publicis Communications Brazil
Judge
THE FWA: January 2019 → Present
Main Client List
Netflix®, Spotify®, Coca-Cola®, United Nations® New York, Avon®, Jonhson & John-son®, Bayer®, Unilever®, Shell®, Citroen®, Peugeot®, AfroReggae, A. C. Camargo Cancer Center®, Direct TV GO®, Ford®, Start-Ups, and among others.
Publications
Brazilians Who Design
My work was selected to be part of this selected list because they consider that I’m making a difference in the industry. → Learn more
Best Design Portfolios
My portfolio has been selected as one of the Best Portfolios of 2018. → Learn more
Coca-Cola overtakes Pepsi to once again become Effie's most effective brand.
FanFeat is one of the Campaigns that helped push Coca-Cola back to the top spot. → Learn more
Awards
CANNES LIONS
- Silver | Cyber Community Building Management - On The Map
- Bronze | PR Use of Digital Platforms - On The Map
- Shortlist | PR Innovative Use of Social or Community - On The Map
- Shortlist | Glass - Coca-Cola Fanfeat
- Shortlist | Social & Influencer - Coca-Cola Fanfeat
- Shortlist | Health, and Wellness - Almost Perfect Hands
D&D
- Silver White Pencil | Creativity for Good - On The Map
NEW YORK FESTIVAL
- Finalist | Public & Media Relations: Use Of Media - On The Map
CLIO MUSIC
- Bronze | Brand and Artist Collaboration Integrated Campaign - Coca-Cola Fanfeat
CLIO HEALTH
- Silver | Poster Design Health & Wellness - Almost Perfect Hands
ONE SHOW
- Silver | Cyber Platform Web - On The Map
EFFIE AWARDS
- Gold | Partner of Content - #AvonTáOn
- Gold | Special Promotion - Coca-Cola Fanfeat
- Gold | General Non-Alcoholic Beverages - Coca-Cola Fanfeat
- Bronze | Personal Care and Beauty - #AvonTáOn
- Bronze | Marketing Young - Coca-Cola Fanfeat
- Bronze | Health & Beauty Care - I Feel Comfortable for Avon
- Finalist | Real-Time Marketing - #AvonTáOn
- Finalist | Special Branded Content - Coca-Cola Fanfeat
WAVE FESTIVAL
- Gold | Direct Digital & Social - Coca-Cola Fanfeat
- Gold | Social Influencer & Content Marketing - Coca-Cola Fanfeat
- Silver | Content Marketing - Coca-Cola Fanfeat
- Silver | PR Techniques - Coca-Cola Fanfeat
- Bronze | Excellence in PR - Coca-Cola Fanfeat
- Bronze | PR - On The Map
- Bronze | Green Wave - On The Map
- Bronze | PR Corporate Communication - On The Map
- Bronze | Cyber - Platform Web - On The Map
- Silver | Cyber - Platform Web - On The Map
MMA SMARTIES GLOBAL
- Silver | Promotion - Coca-Cola Fanfeat
- Bronze | Brand Awareness - Coca-Cola Fanfeat
MMA SMARTIES LATAM
- Gold | Brand Awareness - #AvonTáOn
- Gold | Promotion - Coca-Cola Fanfeat
- Gold | Cross Media - Coca-Cola Fanfeat
- Shortlist | Brand Awareness - Coca-Cola Fanfeat
- Shortlist | Lead Generation / Direct Response / Conversions - Coca-Cola Fanfeat
EL OJO
- Silver | Efficiency Food & Beverage - Coca-Cola Fanfeat
- Silver | Interactive - On The Map
- Finalist | Media - On The Map
- Finalist | Content / Co-creation and User Generated Content - Coca-Cola Fanfeat
EL SOL
- Gold | Móvil - On The Map
- Silver | Cyber Platform Web - On The Map
BEST OF TWEETS
- Connection The brand that best knows how to connect with important conversations for society - #AvonTáOn
LIA AWARDS
- Finalist | Social Influencers, Celebrity - Coca-Cola Fanfeat
WEBBY AWARDS
- Honoree | City & Urban Innovation - On The Map
FWA MOBILE OF THE DAY
- FWA Mobile - Babá Bepantol Baby®
BRAZILIAN CREATIVE CLUB
- Bronze | Integrated CasesCoca-Cola Fanfeat
- Silver | Public Relations - Coca-Cola Fanfeat
- In Book | Directory Promotional Action, Direct Marketing
- In Book | Integrated Cases, Personal Care and Beauty - #AvonTáOn
- In Book | Digital in Best Use Social Media - On The Map
FESTIVAL ABP
- Silver | Promotion - Coca-Cola Fanfeat
WPPED CREAM
- Highly Commended in Health & Wellness - Almost Perfect Hands
MEDIA LATAM
- Shortlist | Best Integrated Campaigns - Coca-Cola Fanfeat