Hello I'm Fernanda Sousa.
A multidisplinary designer,
and art director.
↓ OVERVIEW
Coca-Cola FanFeat
INTEGRATED / REAL TIME CAMPAIGN
A real time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together.
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Almost Perfect Hands
OOH / FILM / POSTER
"Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm." Dr. José Luiz Bevilacqua - CRM / SP 18779
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Say Thanks With a Coke
INTEGRATED CAMPAIGN
People don't know how to express themselves. According to Google, the most searched for phrase at the end of the year is "Christmas message", usually resulting in search results of tacky gifs with cliche messages.
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Avon Is On BBB 21
INTEGRATED PROJECT
Avon decided to put its products to test on Big Brother Brazil ( a reality show on Globo) and additionally, launch a new concept, a new visual identity where the brand is more connected, more accessible, and more digital: Avon Is On.
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We The Future
BRANDING / FILM / VISUAL IDENTITY
The future of payment solutions is in your hands. Based on this concept, we created a manifest for stakeholders using visual metaphors to talk about Cloudwalk's technology and the life of the entrepreneur.
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On The Map
INTEGRATED PROJECT
Putting slums on the map by making them visible and a real part of society. 'On The Maps' is an initiative by Afroreggae that aims to blur the divide between Rio’s favelas and the city.
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I Feel Comfortable
INTEGRATED CAMPAIGN
Make-up can also be a symbol of empowerment and freedom. We created the first Avon campaign focused on empowering women.
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A Bridge For Santa
INTEGRATED CAMPAIGN
A message of hope for a whole country. 2015 was a rough year in Brazil. But came Christmas time, the perfect opportunity to send a message of hope.
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Baby Smell
MOBILE
An alarm clock for mothers that gave off the scent of the famous "Smell of Baby", bringing back wonderful memories of motherhood.
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Coke Funding
INTEGRATED PROJECT
The simple pleasure of drinking a Coke makes the moments special. But how can we do this? Turning Coca-Cola cans into crowdfunding projects.
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Hapinness Passport
MOBILE
A tour guide of 12 capitals of Brazil with useful information, lists with the main tourist attractions and a circuit of bars and restaurants with exclusive benefits for each user to enjoy the best of each city. With it you could visit the most fascinating points of Brazilian cities, collect badges and gain incredible benefits.
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Avon Luxe
VISUAL IDENTITY / USER INTERFACE
To sell the sophistication of the products we created a new proposal of visual identity for Avon Luxe and a new re-design interface for the e-commerce, with a new still for the photos valuing products, textures, and ingredients.
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Every Coke Counts
FILM
First film created for Coke in Brazil after the launch the new global concept: Taste the Feeling.
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