Coke Funding

PROPOSAL INTEGRATED CAMPAIGN

INTEGRATED CAMPAING

Coke Funding

The simple pleasure of drinking a Coke makes the moments special.

But how can we do this?
Turning Coca-Cola cans into crowdfunding projects.

My Role: Development Concept and Art Direction.

How It Works?

Case Study

Infografico

Find a project that relates to you and taste the feeling of supporting a great idea. Coca-Cola. Taste the feeling.

Case Study

Pack_Latas

We're going to give a purpose for the cans. They are not just cans - Coca-Cola will be a shortcut to support projects that they like and reflects their choices.

Case Study

Cena03_CopoNervana

LataSmartCooler

Client: Coca-Cola | CCO: Ricardo John | Creative Director: Gustavo Lacerda, Nacho Mendiola | Copywriter: Júlia Velo, Nayara Lima | Art Director: Fernanda Sousa, Paula Bustamante | 3D Generalist: Paulo Filipe.