The simple pleasure of drinking a Coke makes the moments special.
But how can we do this? Turning Coca-Cola cans into crowdfunding projects.
My Role: Development Concept and Art Direction.
How It Works?
Case Study
Find a project that relates to you and taste the feeling of supporting a great idea. Coca-Cola. Taste the feeling.
Case Study
We're going to give a purpose for the cans. They are not just cans - Coca-Cola will be a shortcut to support projects that they like and reflects their choices.
Case Study
Client: Coca-Cola | CCO: Ricardo John | Creative Director: Gustavo Lacerda, Nacho Mendiola | Copywriter: Júlia Velo, Nayara Lima | Art Director: Fernanda Sousa, Paula Bustamante | 3D Generalist: Paulo Filipe.