Coke Funding

PROPOSAL INTEGRATED CAMPAIGN

INTEGRATED CAMPAING

Coke Funding

The simple pleasure of drinking a Coke makes the moments special.

But how can we do this?
Turning Coca-Cola cans into crowdfunding projects.

My Role: Development Concept and Art Direction.

How It Works?

Case Study

Infografico

Find a project that relates to you and taste the feeling of supporting a great idea. Coca-Cola. Taste the feeling.

Case Study

Pack_Latas

We're going to give a purpose for the cans. They are not just cans - Coca-Cola will be a shortcut to support projects that they like and reflects their choices.

Case Study

Cena03_CopoNervana

LataAirGuitar

LataNervana

LataJellyfish

LataJingooBird

LataSmartCooler

Client: Coca-Cola | CCO: Ricardo John | Creative Director: Gustavo Lacerda, Nacho Mendiola | Copywriter: Júlia Velo, Nayara Lima | Art Director: Fernanda Sousa, Paula Bustamante | 3D Generalist: Paulo Filipe.

Other Works

Other Works

Coca-Cola FanFeat
Coca-Cola | Integrated Campaing

Coca-Cola FanFeat

Almost Perfect Hands
A. C. Camargo Cancer Center ↦ Film | OOH

Almost Perfect Hands

Say Thanks With a Coke
Coca-Cola ↦ Integrated Campaing

Say Thanks With a Coke

Avon Is On BBB21
Avon| Integrated Campaing

Avon Is On BBB21

We, The Future
Integrated Campaing

We, The Future

On The Map
On The Map

On The Map

I Feel Comfortable
Integrated Campaing

I Feel Comfortable

A Bridge For Santa
Integrated Campaing

A Bridge For Santa

Baby Smell
Johnsons® & Johnsons

Baby Smell

Coke Funding
Integrated Campaing

Coke Funding

Happiness Passport
Coca-Cola

Happiness Passport

Avon Luxe
Brand Identity

Avon Luxe

Every Coke Counts
Film

Every Coke Counts