Coke Funding
PROPOSAL INTEGRATED CAMPAIGN
INTEGRATED CAMPAING
Coke Funding
The simple pleasure of drinking a Coke makes the moments special.
But how can we do this?
Turning Coca-Cola cans into crowdfunding projects.
My Role: Development Concept and Art Direction.
How It Works?
Case Study

Find a project that relates to you and taste the feeling of supporting a great idea. Coca-Cola. Taste the feeling.
Case Study

We're going to give a purpose for the cans. They are not just cans - Coca-Cola will be a shortcut to support projects that they like and reflects their choices.
Case Study
