Avon was known as a pioneer, as an activist brand but with an old-fashioned image, brand awareness was no longer enough, the challenge was to reinvent itself.
Avon decided to put its products to test on Big Brother Brazil ( a reality show on Globo) and additionally, launch a new concept, a new visual identity where the brand is more connected, more accessible, and more digital: Avon Is On.
Effie Awards Brazil | Gold in Partner of Content
Effie Awards Brazil | Bronze in Personal Care and Beauty
Effie Awards Latam | Finalist in Real-Time Marketing
MMA Smarties Latam | Gold in Brand Awareness
Best Of Tweets 2021 | Connection The brand that best knows how to connect with important conversations for society
Creative Club of Sao Paulo | Anuary in Integrated Cases, Personal Care and Beauty