Almost Perfect Hands
FILM / OOH
Almost Perfect Hands
Almost Perfect Hands
"Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm."
"Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm."
Dr. José Luiz Bevilacqua - CRM / SP 18779
Dr. José Luiz Bevilacqua - CRM / SP 18779
Breast cancer prevention campaigns echo the same message: “Do the self-exam”. What they never address is the fact that our hands are unable to feel a tumor before it reaches 2 cm. And by that time, it may be too late.
To alert 40+ year women to the importance of the mammogram, we gathered artists who had survived cancer and, despite their sensitive hands, couldn’t detect their breast lumps with self-examination. These women created artworks using their old x-ray sheets as canvases and A.C. Camargo spread the word.
Breast cancer prevention campaigns echo the same message: “Do the self-exam”. What they never address is the fact that our hands are unable to feel a tumor before it reaches 2 cm. And by that time, it may be too late.
To alert 40+ year women to the importance of the mammogram, we gathered artists who had survived cancer and, despite their sensitive hands, couldn’t detect their breast lumps with self-examination. These women created artworks using their old x-ray sheets as canvases and A.C. Camargo spread the word.
My Role: Developing Concept, Art Direction and Design.
Case Study
Film Embroidery Claudia
Film Embroidery Claudia
Film Painting Tania
Claudia's Testimonial
Claudia's Testimonial
Tania's Turcato Testimonial
Tania's Turcato Testimonial
Recognitions and Awards
2017
- Clio Health | Silver in Poster Design Health & Wellness
- Cannes Lions Festival | Shortlist in Health and Wellness - Services & Corporate Communications
- WPPED Cream | Highly Commended in Health & Wellness
