Almost Perfect Hands

 

FILM / OOH  

Almost Perfect Hands_

"Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm."

Dr. José Luiz Bevilacqua - CRM / SP 18779

Breast cancer prevention campaigns echo the same message: “Do the self-exam”. What they never address is the fact that our hands are unable to feel a tumor before it reaches 2 cm. And by that time, it may be too late. 

To alert 40+ year women to the importance of the mammogram, we gathered artists who had survived cancer and, despite their sensitive hands, couldn’t detect their breast lumps with self-examination. These women created artworks using their old x-ray sheets as canvases and A.C. Camargo spread the word.

My Role: Developing Concept, Art Direction and Design.

My Role: Developing Concept, Art Direction and Design.

Case Study_

Foto-OOH
Art-Clara
Embroidery-Clube-Bordado
3. Patricia
4.-Analia
5.-Analia
6.-Camila
9. Art-Studio-Mis
8.-Anne

Film Embroidery Claudia_

Film Painting Tania_

Logo-Bordado

Claudia's Testimonial_

_Claudia's Testimonial 

Claudia's Testimonial_

Claudia's Testimonial_

Tania's Turcato Testimonial_

_Tania's Turcato Testimonial 

Tania's Turcato Testimonial_

Tania's Turcato Testimonial_

RECOGNITIONS AND AWARDS_

2017_

. Clio Health | Silver in Poster Design Health & Wellness
. Cannes Lions Festival | Shortlist in Health and Wellness - Services & Corporate Communications
. WPPED Cream | Highly Commended in Health & Wellness

 

2017_

.Clio Health | Silver Winner - Poster Design Health & Wellness

.Shortlist | Cannes Health and Wellness - Services & Corporate Communications 

.WPPED Cream | Health & Wellness - Consumer Traditional

 

Client: A.C, Camargo Cancer Center | Agency: J. Walter Thompson | CCOs: Ricardo John and Rodrigo Grau | ECD: Humberto Fernandez | Creative Director: Danilo Janjacomo, Luciana Cardoso | Copywriters: Julia Velo, Nayara Lima | Art Directors: Fernanda Sousa, Paula Bustamante, José Oliveira, Paulo Filipe | Producers: Marcia Lacaze, Ana Melo | Graphic Producer: Flávio Colella | Movie Producer: Paranoid | Sound Designer: Soup! | Artists: Cláudia Haragushi, Tânia Turcato, Anália Moraes, Clara McAllister, Cami Belotti, Clube do Bordado, Patricia Lima, Yumi Shimada, Juliana Mota, Fernanda Menge, Bárbara Malagoli, Estudio MY.S, Ritinha, Ane Schütz, Dandara Hahn.  

Other Works_

Other Works_