ABOUT ME
Okay, so this isn’t a photo of me — but it is of a project I’m super proud of.
And hey, it makes a pretty great opener for an 'About Me,' don’t you think?
I'm Fernanda — a strange human living strange (and great) things. Born in the middle of Brazil (Patos de Minas – don’t worry, no one’s heard of it), I took a few scenic detours through São Paulo, Brazil and Montréal before landing in Toronto, Canada, where I’m currently working at GUT.
For more than 17 years, I’ve been pursuing fun and big ideas with amazing creative folks around the globe — creating campaigns for brands like Coca-Cola®, Netflix®, Spotify®, The United Nations®, Avon®, Bayer®, Ford®, Tim Hortons®, AfroReggae, and many more. I’ve picked up a few trophies along the ride—and a lot of great stories.
But hey, it’s better to show than tell, right?
PAST EXPERIENCE
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JURY
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PUBLICATIONS
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SAY HI 👋
Phone +1 438 389 4891
AWARDS
CANNES LIONS
↳ Silver | Cyber Community Building Management - On The Map
↳ Bronze | PR Use of Digital Platforms - On The Map
↳ Shortlist | PR Innovative Use of Social or Community - On The Map
↳ Shortlist | Glass - Coca-Cola Fanfeat
↳ Shortlist | Community Building & Management - Coca-Cola Fanfeat
↳ Shortlist | Health, and Wellness - Almost Perfect Hands
THE ONE SHOW
↳ Silver | Cyber Platform Web - On The Map
CLIO MUSIC
↳ Bronze | Brand and Artist Collaboration - Coca-Cola Fanfeat
CLIO HEALTH
↳ Silver | Poster Design Health & Wellness - Almost Perfect Hands
D&D
↳ Silver White Pencil | Creativity for Good - On The Map
EFFIE AWARDS
↳ Gold | Partner of Content - #AvonTáOn
↳ Gold | Special Promotion - Coca-Cola Fanfeat
↳ Gold | General Non-Alcoholic Beverages - Coca-Cola Fanfeat
↳ Bronze | Personal Care and Beauty - #AvonTáOn
↳ Bronze | Marketing Young - Coca-Cola Fanfeat
↳ Bronze | Health & Beauty Care - I Feel Comfortable for Avon
↳ Finalist | Real-Time Marketing - #AvonTáOn
↳ Finalist | Special Branded Content - Coca-Cola Fanfeat
NEW YORK FESTIVAL
↳ Finalist | Public & Media Relations: Use Of Media - On The Map
LIA AWARDS
↳ Finalist | Social Influencers, Celebrity - Coca-Cola Fanfeat
MMA SMARTIES GLOBAL
↳ Silver | Promotion - Coca-Cola Fanfeat
↳ Bronze | Brand Awareness - Coca-Cola Fanfeat
MMA SMARTIES LATAM
↳ Gold | Brand Awareness - #AvonTáOn
↳ Gold | Promotion - Coca-Cola Fanfeat
↳ Gold | Cross Media - Coca-Cola Fanfeat
↳ Shortlist | Brand Awareness - Coca-Cola Fanfeat
↳ Shortlist | Lead Generation / Direct Response / Conversions - Coca-Cola Fanfeat
WAVE FESTIVAL
↳ Gold | Direct Digital & Social - Coca-Cola Fanfeat
↳ Gold | Social Influencer & Content Marketing - Coca-Cola Fanfeat
↳ Silver | Content Marketing - Coca-Cola Fanfeat
↳ Silver | PR Techniques - Coca-Cola Fanfeat
↳ Bronze | Excellence in PR - Coca-Cola Fanfeat
↳ Bronze | PR - On The Map
↳ Bronze | Green Wave - On The Map
↳ Bronze | PR Corporate Communication - On The Map
↳ Bronze | Cyber - Platform Web - On The Map
↳ Silver | Cyber - Platform Web - On The Map
EL OJO
↳ Silver | Efficiency Food & Beverage - Coca-Cola Fanfeat
↳ Silver | Interactive - On The Map
↳ Finalist | Media - On The Map
↳ Finalist | Content / Co-creation and User Generated Content - Coca-Cola Fanfeat
EL SOL
↳ Gold | Móvil - On The Map
↳ Silver | Cyber Platform Web - On The Map
WEBBY AWARDS
↳ Honoree | City & Urban Innovation - On The Map
BRAZILIAN CREATIVE CLUB
↳ Bronze | Integrated CasesCoca-Cola Fanfeat
↳ Silver | Public Relations - Coca-Cola Fanfeat
↳ In Book | Directory Promotional Action, Direct Marketing
↳ In Book | Integrated Cases, Personal Care and Beauty - #AvonTáOn
↳ In Book | Digital in Best Use Social Media - On The Map
