About _

About _

About _

Hello,
I’m Fernanda, an Integrated Creative Art Director with 9 years of experience in advertising. I’m a design thinker, a team player, a collaborator, and my core expertise in digital and integrated campaigns. I worked in some of the most important integrated creative agencies in Brazil: Wunderman Thompson, Media Contacts and One Digital.

Last year at Thompson, I was invited to be the exclusive art director for the Coca-Cola Company account and created the biggest and most award promo campaign in Brazil, the “Coca FanFeat”.

And since we’re on the topic of awards, during my career, I've won over 40 international awards:

• Coca-Cola’s FanFeat:
To boost Coke sales and bring the brand closer to a young demographic, we created Coca-Cola FanFeat: a real-time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together. The Coke Music has broken Coke's record for teen engagement on Coke's history in the first two weeks and we sold 14.1% more Coke’s cans during the campaign.
Awards: Effie Awards: 2 Golds and 1 Bronze, Cannes Lions: 2 Shortlist, Clio Awards: 1 Bronze, MMA Smarties: 2 Golds, 1 Silver, and 1 Bronze, Lia Awards: Finalist, El Ojo: 1 Silver and most of the biggest national festivals.

• A.C. Camargo Cancer Center’s Almost Perfect Hands:
The campaign stressed the importance of going beyond the breast self-exam and encouraging women to do mammograms because our hands are simply unable to feel a tumor before it reaches 2 cm. 
Awards: Clio Health Silver and Cannes Lions Shortlist, and most of the biggest national festivals.

• AfroReggae’s On The Map:
We helped put the favelas (slums) of Rio de Janeiro literally on the map (Google maps). 
Awards: D&D White Pencil: 1 Bronze, Cannes Lions: 1 Silver, 1 Bronze Lions, and 1 Shortlist, One Show Interactive: 1 Silver, New York Festival: Finalist, El Ojo: 1 Silver and 1 Finalist, El Sol: 1 Silver and 1 Gold and most of the biggest national festivals.

• AVON’s I Feel Comfortable :
The main goal was to sell 4.5 million lipsticks and we surpassed the company’s goal by selling 9.5 million lipsticks. 
Awards: Effie Awards Bronze.

• Bepanthen Baby’s BabySitter:
An iOS baby monitor App. Through the app, parents who weren’t physically present in the same room as their babies could make their presences be felt by seeing & talking to their babies, lighting up the atmosphere, play lullabies and many other cool things.
Awards: FWA Mobile of The Day.

There have been many other global clients in my story as well, such as: Ford, Shell, Bayer, Johnsons & Johnsons, Acuvue, Unilever to name a few.

In my spare time, I believe in giving back, so I’m a mentor of some young creative talents in Brazil.

I’m very curious about a bunch of things and I’m skilled on a few others. Lucky for me, they overlap. Among a list of stuff I love (and spend all my money with), there’s technology, art, illustration, design, photography, fashion, music, history and travel.

No matter what I’m doing, I’m always doing it passionately. I work hard and I’m always willing to do my best.

Feel free to contact me about for freelancer opportunities or just to say Hi.

Phone: +55 11 96712.8064

→ LINKEDIN     → INSTAGRAM     → PINTEREST

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EXPERIENCE

J. Walter Thompson Brazil: June 2010 -> July 2018
Media Contacts Brazil: December 2009 -> June 2010 
One Digital Brazil: July 2008 -> October 2009

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PUBLICATIONS

One of as the Best Portfolios of 2018 → SEE MORE

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JUDGE

THE FWA: January 2019 -> Present

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→ LINKEDIN     → INSTAGRAM     → PINTEREST

__________ 

EXPERIENCE

J. Walter Thompson Brazil - June 2010 -> July 2018
Media Contacts Brazil - December 2009 -> June 2010 
One Digital Brazil - July 2008 -> October 2009

__________ 

PUBLICATIONS

One of as the Best Portfolios of 2018 → SEE MORE

__________ 

JUDGE

THE FWA - January 2019 -> Present

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→ LINKEDIN     → INSTAGRAM     → PINTEREST

__________ 

EXPERIENCE

J. Walter Thompson Brazil - June 2010 -> July 2018
Media Contacts Brazil - December 2009 -> June 2010 
One Digital Brazil - July 2008 -> October 2009

__________ 

PUBLICATIONS

One of as the Best Portfolios of 2018 → SEE MORE

__________ 

JUDGE

THE FWA - January 2019 -> Present

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RECOGNITIONS AND AWARDS_ 

2018_

Coca-Cola FanFeat

. Clio Music | Bronze in Brand and Artist Collaboration Integrated Campaign
. Cannes Lions Festival | Shortlist in Glass
. Cannes Lions Festival | Shortlist in Social & Influencer
. Smarties Global | Silver in Promotion
. Smarties Global | Bronze in Brand Awareness
. Smarties Latam | Gold in Promotion
. Smarties Latam | Gold in Cross Media
. Smarties Latam | Shortlist in  Brand Awareness
. Smarties Latam | Shortlist in  Lead Generation / Direct Response / Conversions
. Effie Awards Latin America | Bronze in Marketing Jovem
. Effie Awards Brazil | Gold in Special Promotion
. Effie Awards Brazil | Gold in General Non-Alcoholic Beverages
. Effie Awards Brazil | Shortlist in Special Branded Content
. Lia Awards | Finalist in Social Influencers, Celebrity / Brand Partnership
. Media Latam | Shortlist in Best Integrated Campaigns
. El Ojo | Silver in Efficiency Food & Beverage
. El Ojo | Shortlist in Content / Co-creation and User Generated Content
. Wave Festival | Gold in Direct Digital & Social
. Wave Festival | Gold in Social Influencer & Content Marketing
. Wave Festival | Silver in Social Influencer & Content Marketing
. Wave Festival | Silver in PR Techniques
. Wave Festival | Bronze in PR Excellence in PR
. CCSP | Bronze in Integrated Cases
. CCSP | Silver in Public Relations
. CCSP | Directory in Promotional Action, Direct Marketing
. Festival ABP | Silver in Promotion

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2017_

Almost Perfect Hands for A.C. Camargo Cancer Center

. Clio Health | Silver in Poster Design Health & Wellness
. Cannes Lions Festival | Shortlist in Health and Wellness - Services & Corporate Communications
. WPPED Cream | Highly Commended in Health & Wellness

I Fell Comfortable for Avon

. Effie Awards Latin America |  Bronze in Health & Beauty Care.

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2015_

On The Map for Afroreggae

. D&AD | Silver - White Pencil in Creativity for Good
. New York Festival | Finalist Award in Public & Media Relations: Use Of Media
. Wave Festival | Bronze in PR - Green Wave
. Wave Festival | Bronze in PR - Corporate Communication
. Wave Festival | Bronze in Cyber - Platform Web
. Wave Festival | Silver in Cyber - Platform Web
. El Sol | Silver in Cyber - Platform Web
. El Sol | Gold in Móvil 

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2014_

On The Map for Afroreggae

. Cannes Lions | Silver Lion in Cyber - Community Building Management
. Cannes Lions | Bronze Lion in PR - Use of Digital Platforms
. Cannes Lions | Shortlist Cannes in PR - Innovative Use of Social or Community
. One Show Interactive | Silver in Cyber - Platform Web
. El Ojo | Silver in Interactive
. El Ojo | Finalist in Media
. Webby Awards | Honoree in City & Urban Innovation
. CCSP | Book Directory - Digital in Best Use Social Media

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2013_

Baba Bepantol Baby for Bayer

. FWA Mobile of the Day July 07 2013 | Bayer® Babá Bepantol Baby®
. Google Think Insights | Bayer® Babá Bepantol Baby®
. Contagious Magazine Issue 36 | Bayer® Babá Bepantol Baby® 

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