Say Thanks With a Coke

People don't know how to express themselves. 

According to Google, the most searched for phrase at the end of the year is "Christmas message", usually resulting in search results of tacky gifs with cliche messages.

Coca-Cola wanted to help people wish one another Merry Christmas in a really fun and amusing way.

And so, we created 32 messages about Christmas truths using the expression, in Portuguese: 'Fala na lata', word-for-word in English: 'talk on the can', helping people to express themselves via a simple can of coke. The messages were also turned into shareable videos to send through social networks.

My Role: Developing Concept, Art Direction and User Interface Design.

Thank you for making rice without raisins.

Thank you for never giving up on the fairy lights.

Thank you for not forgetting vegetarians at supper.

Thank you for facing the crowded department stores.

Thank you for not giving me Xmas socks.

Thank you for getting all dressed up just to stay in the living room.

Thank you for being such a nice mother-in-law.

Thank you for making the same dull joke.

Results

• Campaign with the best emotional engagement in 2017 (Source: IMC Tracking)
• More than 32 million video views on digital platforms (Source: Kolab)
• 1,239 articles on the campaign (161% increase vs 2016) (Source: Kolab)
• R$ 4,580,293.00 earned media (133% increase vs 2016) (Source: Kolab)