According to Google, the most searched for phrase at the end of the year is "Christmas message", usually resulting in search results of tacky gifs with cliche messages.
Coca-Cola wanted to help people wish one another Merry Christmas in a really fun and amusing way.
And so, we created 32 messages about Christmas truths using the expression, in Portuguese: 'Fala na lata', word-for-word in English: 'talk on the can', helping people to express themselves via a simple can of coke. The messages were also turned into shareable videos to send through social networks.
My Role: Developing Concept, Art Direction and User Interface Design.
. Campaign with the best emotional engagement in 2017 (Source: IMC Tracking)
. More than 32 million video views on digital platforms (Source: Kolab)
. 1,239 articles on the campaign (161% increase vs 2016) (Source: Kolab)
. R$ 4,580,293.00 earned media (133% increase vs 2016) (Source: Kolab)
Client: Coca-Cola | Agency: J. Walter Thompson | CCOs: Ricardo John, Rodrigo Grau | ECD: Humberto Fernandez | Creative Director's: Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola | Copywriter: Julia Velo | Art Director: Fernanda Sousa | Designer: Pablo Lobo | Producer's: Maisa Delgado, Caroline Pivato, Elisângela Dias | Accontant: Felipe Giacon, Stefano Paduan, Daniel Rybak, Fabiana Santos | Midia: Stella Lopes, Ligia Mattos, Beatriz Guerzoni, Nicole Negrigo, Larissa Isabelle | Planning: Gisele Bambace | Production: Le Cube | Sound Design: Cachorro Loco | Photographer: Ricardo Barcelos |