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Say Thanks With a Coke_

People don't know how to express themselves. 

According to Google, the most searched for phrase at the end of the year is "Christmas message", usually resulting in search results of tacky gifs with cliche messages.

Coca-Cola wanted to help people wish one another Merry Christmas in a really fun and amusing way.

And so, we created 32 messages about Christmas truths using the expression, in Portuguese: 'Fala na lata', word-for-word in English: 'talk on the can', helping people to express themselves via a simple can of coke. The messages were also turned into shareable videos to send through social networks.

My Role: Developing Concept, Art Direction and User Interface Design.

Thank you for making rice without raisins_

Thank you for never giving up on the fairy lights_

Thank you for not forgetting vegetarians at supper_

Thank you for facing the crowded departament stores_

Thank you for not giving me xmas socks_

Thank you for getting all dressed up just to stay in the living room_

Thank you for being such a nice mother-in-law_

Thank you for making the same dull joke_

RESULTS_

. Campaign with the best emotional engagement in 2017 (Source: IMC Tracking)

. More than 32 million video views on digital platforms (Source: Kolab)

. 1,239 articles on the campaign (161% increase vs 2016) (Source: Kolab)

. R$ 4,580,293.00 earned media (133% increase vs 2016) (Source: Kolab)

Client: Coca-Cola | Agency: J. Walter Thompson | CCOs: Ricardo John, Rodrigo Grau | ECD: Humberto Fernandez | Creative Director's: Gustavo de Lacerda, Ana Cavalcanti, Nacho Mendiola | Copywriter: Julia Velo | Art Director: Fernanda Sousa | Designer: Pablo Lobo | Producer's: Maisa Delgado, Caroline Pivato, Elisângela Dias | Accontant: Felipe Giacon, Stefano Paduan, Daniel Rybak, Fabiana Santos | Midia: Stella Lopes, Ligia Mattos, Beatriz Guerzoni, Nicole Negrigo, Larissa Isabelle | Planning: Gisele Bambace | Production: Le Cube | Sound Design: Cachorro Loco | Photographer: Ricardo Barcelos |