Happiness Passport

MOBILE

Happiness Passport

The Coca-Cola Happiness Passport was a service created for Coke, with iOS and Android, during the 2014 World Cup.

A tour guide of 12 capitals of Brazil with useful information, lists with the main tourist attractions and a circuit of bars and restaurants with exclusive benefits for each user to enjoy the best of each city. With it you could visit the most fascinating points of Brazilian cities, collect badges and gain incredible benefits.

A tour guide of 12 capitals of Brazil with useful information, lists with the main tourist attractions and a circuit of bars and restaurants with exclusive benefits for each user to enjoy the best of each city. With it you could visit the most fascinating points of Brazilian cities, collect badges and gain incredible benefits.

My Role: Art Direction and User Interface Design.

User Interface Design

passaport

Badges for Cuiabá

cuiaba-selos

Badges for São Paulo

Badges for São Paulo

sp-selos

Badges for Rio de Janeiro

rio-selos

Badges for Natal

Badges for Natal

natal-selos

Badges for Manaus

manaus-selos

Badges for Curitiba

curitiba-selos

Badges for Belo Horizonte

bh-selos

Badges for Brasília

bsb-selos

Badges for Fortaleza

fortaleza-selos

Badges for Porto Alegre

Badges for Porto Alegre

portoalegre-selos

Badges for Recife

recife-selos

Badges for Salvador

salvador-selos

Client: Coca-Cola | Agency: J. Walter Thompson | CEO: Ricardo John | Creative Director and CIO: Mauro Cavaleti | Head of Art: Fábio Simões | Copywriter: Renata Leão | Art Director and UI: Fernanda Sousa | UX: Carolina Tod and .Mobi | Illustration: Pure Design | Project Manager: Thiago Segundo and Luana Ferreira | Producer: .Mobi and C&T |