Baby Smell

Baby Smell

MOBILE 

Baby Smell_

Baby Smell_

An alarm clock for mothers that gave off the scent of the famous "Smell of Baby", bringing back wonderful memories of motherhood.

"The intense connection between the brain and smells creates immediate memories" Michelle Nuback, neurosurgery at Aliança Instituto de Oncologia.

The smell of Johnson's® Baby has already become synonymous with baby smell. It's that lovely baby smell that stimulates a memory and evokes longing. We created an alarm clock which, when triggered, would wake up moms with the famous fragrance "Smell of Baby". The Smell Baby app uses a gadget called Scentee which fires the fragrance when triggered.

My Role: Development Concept, Art Direction and User Interface Design.

User Interface Design_

Home-Aplicado
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The interface's color palette changes according to the light set in the sniff gadget_

The interface's color palette changes according to the light set in the sniff gadget_

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Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |

Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |

Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |

Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |

Other Works_