MOBILE
"The intense connection between the brain and smells creates immediate memories" Michelle Nuback, neurosurgery at Aliança Instituto de Oncologia.
The smell of Johnson's® Baby has already become synonymous with baby smell. It's that lovely baby smell that stimulates a memory and evokes longing. We created an alarm clock which, when triggered, would wake up moms with the famous fragrance "Smell of Baby". The Smell Baby app uses a gadget called Scentee which fires the fragrance when triggered.
My Role: Development Concept, Art Direction and User Interface Design.
Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |
Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |
Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |
Client: Johnsons & Johnsons® | Agency: J. Walter Thompson | CCO: Ricardo John | Head of Digital: Mauro Cavaleti | Head of Art: Fábio Simões | Creative Director: Mariana Borga | Copywriter: Renata Leão | Art Director, UI and UX: Fernanda Sousa | Digital Producer: Rodrigo Alberini |