A Bridge For Santa

INTEGRATED CAMPAING

A Bridge For Santa_

A message of hope for a whole country.

2015 was a rough year in Brazil. But came Christmas time, the perfect opportunity to send a message of hope. It came through the story of Matias, a 6 year old boy, whose hope to meet Santa Claus changes the lives of their entire forsaken village. The platform built around Matias turned out to be one of the most sucessfull campaigns in the country’s history. 

My Role: Creative, Art Direction and User Interface Design.

Case Study_

Film_

Client: Cocac-Cola | CCO: Ricardo John | CSO: Fernand Alphen | Head Of Digital: Fabio Simões | Creative Director: Gustavo Lacerda, Gustavo Soares| Script: José Roberto Torero, Ricardo John, Gustavo Soares | Copywriter: Julia Velo, Ana Cavalcanti, Guilherme Nesti | Art Director: Pablo Lobo, Ricardo Kawano, Fernanda Sousa, Ilka Freitas, Pedro Carvalho, Pedro Ricci | Accountant: Felipe Giacon, Stefano Paduan, Daniel Rybak | Project Manager: Thiago Segundo, Richard Wolther, Marina Masieiro | Midia: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Luna, Ligia Mattos, Allan Gomes, Juliana Magalhães, Mariana Santos | Planning: Isabella Mullholand, Sara Silva, Gisele Bambace | RTV: Marcia Lacaze | Digital Producer: Maisa Delgado, Sergio Costa | 

Client: Cocac-Cola | CCO: Ricardo John | CSO: Fernand Alphen | Head Of Digital: Fabio Simões | Creative Director: Gustavo Lacerda, Gustavo Soares| Script: José Roberto Torero, Ricardo John, Gustavo Soares | Copywriter: Julia Velo, Ana Cavalcanti, Guilherme Nesti | Art Director: Pablo Lobo, Ricardo Kawano, Fernanda Sousa, Ilka Freitas, Pedro Carvalho, Pedro Ricci | Accountant: Felipe Giacon, Stefano Paduan, Daniel Rybak | Project Manager: Thiago Segundo, Richard Wolther, Marina Masieiro | Midia: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Luna, Ligia Mattos, Allan Gomes, Juliana Magalhães, Mariana Santos | Planning: Isabella Mullholand, Sara Silva, Gisele Bambace | RTV: Marcia Lacaze | Digital Producer: Maisa Delgado, Sergio Costa | 

Other Works_

Other Works_