Hello I'm Fernanda Sousa.
I’m a multidisciplinary art director
from Brazil, living in Montreal, Canadá.

↓ OVERVIEW

Coca-Cola FanFeat

Coca-Cola FanFeat

A real time competition for fans of Brazil’s top 9 hitmakers, in which the 3 artists with the most votes would record a single, shoot a music video, and perform in a concert, together.

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Almost Perfect Hands

Almost Perfect Hands

"Not even the most sensitive hands are capable of detecting a breast tumor smaller than 2 cm."

Dr. José Luiz Bevilacqua - CRM / SP 18779

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Say Thanks With a Coke

Say Thanks With a Coke

People don't know how to express themselves. According to Google, the most searched for phrase at the end of the year is "Christmas message", usually resulting in search results of tacky gifs with cliche messages.

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I Feel Comfortable

I Feel Comfortable

Make-up can also be a symbol of empowerment and freedom. We created the first Avon campaign focused on empowering women.

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On The Map

On The Map

Putting slums on the map by making them visible and a real part of society. 'On The Maps' is an initiative by Afroreggae that aims to blur the divide between Rio’s favelas and the city.

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A Bridge For Santa

A Bridge For Santa

A message of hope for a whole country. 2015 was a rough year in Brazil. But came Christmas time, the perfect opportunity to send a message of hope.

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Baby Smell

Baby Smell

An alarm clock for mothers that gave off the scent of the famous "Smell of Baby", bringing back wonderful memories of motherhood.

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Happinness Passport

Happinness Passport

A tour guide of 12 capitals of Brazil with useful information, lists with the main tourist attractions and a circuit of bars and restaurants with exclusive benefits for each user to enjoy the best of each city. With it you could visit the most fascinating points of Brazilian cities, collect badges and gain incredible benefits.

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Avon Luxe

Avon Luxe

To sell the sophistication of the products we created a new proposal of visual identity for Avon Luxe and a new re-design interface for the e-commerce, with a new still for the photos valuing products, textures, and ingredients.

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Every Coke Counts

Every Coke Counts

First film created for Coke in Brazil after the launch the new global concept: Taste the Feeling.

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